INTERNATIONAL SUCCES FOR MITT AT EICMA 2023
INTERNATIONAL SUCCESS FOR MITT AT EICMA 2023
The Spanish brand achieves resounding success in launching its new models for 2024 and consolidates international expansion in the most important motorcycle event in the world.
After the success of previous editions, where MITT managed to awaken the interest of important European distributors, this 2023 edition has been even more brilliant due to the presentation of surprising models and the consolidation of an international project that promises to turn the JETS MARIVENT brand into a of the main European generalist firms by range and sales volume.
MITT was presented at EICMA with an imposing stand of more than 200 square meters where all the motorcycle and ATV models were present. The presence of amateurs and professionals was constant, achieving a record number of visitors of around 650,000 people.
LANDING IN THE UPPER RANGE
The most striking surprises at the stand were the three new medium and high displacement models that the brand will market in 2024. Both the striking SIS SIXTY and EIGHTY EIGHT cruisers and the new flagship of the adventure range, the powerful TT 555, aroused admiration general and were the target of all eyes.
With these three models MITT makes it clear that its intention is to fully compete in the upper segments of the market, following the enormous sales success achieved this year by the TT 530, which was also presented with new features and improvements in its 2024 version. .
The two new custom-style models focus on the most modern concept of this type of motorcycle due to state-of-the-art performance and technical characteristics, but maintaining unchanged the spirit and idiosyncrasy that lovers of this philosophy seek. They have large and attractive water-cooled V-twin engines that offer very high performance from low revs, ideal for offering vigorous throttle response both in the city and on the highway. They share architecture and refined details such as the inverted fork, the TFT instrumentation in an attractive circular display or the integral LED lighting, but they present important differences that position them in a well-staggered range.
The SIX SIXTY is equipped with a 650 cubic centimeter engine, while the EIGHTY EIGHT increases its displacement to 800 cc. The latter stands out aesthetically for its spectacular 240 millimeter diameter rear tire, the largest tire size available for motorcycles and which completely marks its personality. Both will be suitable for A2 licenses and their arrival is scheduled for the beginning of the year.
The other novelty that caught the attention of the most passionate motorcyclists was the MITT TT 555, a model that is positioned above the MITT TT 530 thanks to a larger engine and slightly superior performance, and especially for top-level equipment in all sections. It is worth highlighting the attractive single-sided swingarm, the instrumentation with a large TFT screen and high-level finishes and standard equipment: reinforced engine and body protection bars, powerful LED auxiliary lights, disconnectable ABS, height-adjustable windshield, single-sided rear swingarm , inverted fork, 19-inch spoked wheels made of anodized aluminum and ready to equip tubeless tires, etc. The MITT TT 555 will be suitable for the A2 license and the first units have already begun to arrive at the brand’s dealerships throughout Europe.
NEWS 125 ON ALL FRONTS
But MITT does not neglect the 125 segment, the most important by volume, and which by 2024 will be reinforced with three very different innovations that expand the brand’s radius of action.
As an access point to the V Twin cruiser range, the new MITT MB TWIN 125 2024 will be a new reference in this category for performance, quality and design. Anyone who doesn’t know it could easily confuse it with a larger displacement motorcycle, both because of its modern and striking liquid-cooled two-cylinder V engine and because of the general size and level of equipment. This bike comes to make its competitors pale with details such as the refined LED headlight, the exhaust finished in black and the inverted fork with brushed aluminum legs.
For lovers of sensations with an A1 or B license, it also renews its sports offer with the MITT GP1 2024 125, a motorcycle equipped with an attractive tubular chassis, double front disc brakes and LED lighting. Its powerful water-cooled engine exploits the maximum performance allowed in the category and its integral fairing in new colors, inspired by circuit motorcycles, is designed to provide aerodynamic efficiency in search of maximum speed.
Among the scooters, the MITT ADV 125 was one of the stars of the stand. An adventurous scooter equipped with maximum equipment and details such as proximity key, USB socket, full LED instrumentation, space to store a full-face helmet under the seat, parking brake and Start&Stop system that turns the engine off and on when stopped to reduce consumption and emissions. As extra equipment, you can mount body protection bars, LED auxiliary headlights and a set of adventure-type aluminum suitcases and trunk.
Another scooter that will be talked about in 2024 is the MITT GT-MAX 125, an authentic GT, comfortable and full of details to offer the best to both the driver and the passenger and equipped with the most modern technology, as it now includes a proximity key. The MITT GT-MAX 125 comes standard with a four-speaker sound system that can be connected to the phone to play high-quality audio, the perfect complement to fully enjoy its spacious seat and the protection of its large windshield on daily trips. . The large trunk has a shock absorber to support the seat when it is opened, a good detail that is complemented by others such as the USB socket or the adjustable handles.
RENEWAL OF THE ATV RANGE
MITT’s ATV range has earned an impeccable reputation among the demanding users of these all-terrain vehicles, achieving a commercial penetration that positions Jets Marivent as a market leader. Looking ahead to 2024, the offer is renewed with the new versions of the MITT 220 ATV and MITT 330 ATV. Both maintain their off-road qualities unchanged but present new aesthetics and equipment improvements.
With all these new features and the clamorous reception obtained at EICMA, MITT aims for 2024 with the ambition of continuing to grow at an exponential rate inside and outside Spain, relying on a guarantee of reliability and leading service in the commercial segments in which it competes.