MITT MOTORCYCLES shines in EICMA 2022
shines in EICMA 2022
The presence at EICMA 2022 of the Spanish brand with all its 2023 novelties has confirmed its maturity and constant growth, as well as its determined expansion in Europe.
MITT showed the world the latest additions to its 2023 range and the key models that have made it one of the firms that have grown in Spain during 2022. The stand was in a central location in Hall 9, a perfect location for In six days, thousands of visitors and hundreds of professionals who have made this 79th Edition of the International Two-Wheeled Fair a complete success, having summoned 38% more public compared to 2021.
The company owned by JETS MARIVENT was finally able to gather all the news that it had been announcing during 2022 and that had not stopped arriving until a few days before the event was held. This has made their stand shine with its own light, showing that its range is aimed at covering more and more mobility needs, offering the latest generation models that have been found at EICMA, the most important motorcycle fair in the world, the perfect showcase.
Up to a total of 10 models of motorcycles and scooters together with their new ATV represented the best face of a brand that continues to add more and more interesting products to its already extensive portfolio.
LOOKING AT THE FUTURE
The star was undoubtedly the 530 TT ADVENTURE, exhibited in a predominant place as an unbeatable claim to attract the attention of the public interested in adventure motorcycles, undoubtedly stars of the current market. It is one of the most interesting A2 license-specific trail bikes in its segment due to its high standard endowment. And it stands out especially for its aluminum suitcases that give it a traveler and practical aspect.
As an absolute first, we must highlight the presence of its little sister, the MITT TT 125 ADVENTURE, which arrives under the same premises. Standard cases, fenders and a versatile presentation in a compact format for the public who wants a motorcycle of this style with which to face the challenges of current mobility in cities and short distance routes.
Precisely for that, to put cars aside and gain quality of life, there were also two most interesting novelties that caught the attention of those present: the 125 LEGRAND and the 125 URBAN. These are two compact and lightweight scooters, characterized by having a flat platform and which, each with its own personality, are designed to provide a complete daily service at the best price.
Next to them was the 125 ALPHA, MITT’s neo-retro scooter, very attractive and thanks to its small wheels it is a perfect mobility solution for European cities.
The new MITT 125 SCRAMBLER 278 was seen there for the first time and was another clear focus of interest as its scrambler design has been taken to another level of purity and style. The round headlight with a protective mesh, the studded tires on the 19-inch front wheel, the brushed aluminum fender, the high exhaust or the number plate, make up a captivating off-road personality.
Next to her was the MITT 125 LEGEND with a refined and avant-garde café racer “vibe”. And in turn the 125 SCRAMBLER DS, which represents a different and sophisticated vision of the scrambler world. Both were already in the MITT catalogue, which always offers interesting alternatives to today’s motorcycle lovers with a touch of yesterday.
The eye-catching MITT 125 GP Limited Carbon caught the eye of small sports car enthusiasts, mainly due to the spectacular full fairing with carbon fiber decoration. A unique motorcycle in this special segment that without being new is one of the best sellers of the Spanish firm.
The MITT 125 GT Max scooter was another of the important models present at the stand and, despite not being an absolute novelty since it arrived a few months ago, it claimed prominence thanks to its resolutely current lines in a perfect format for those seeking comfort and practical sense for day to day.
And to finish the review of the participation of the Spanish brand, in the center of the stand it was possible to see the new MITT ATV 330. With it, the Spanish firm raises the bar with a model for leisure and work, lightweight, with a higher level of sophistication and an attractive aesthetic, seeking its space in the growing market for 4×4 vehicles.
In short, MITT has landed at EICMA with all the strength that its increasingly extensive catalog and growing popularity in the national market allow it, looking resolutely at the European market and establishing itself as one of the brands to consider in 2023.
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